About Us

Born in the Mud, Built for the Madness

We started this store with one goal: to make festival life easier, louder, and a hell of a lot more fun. After too many soggy tents, forgotten chargers, and midnight raves with no water, we decided it was time to build a place where festival-goers could get exactly what they need—and none of the fluff.

We’re not a big corporation. We’re just a small UK-based crew who live for live music, sunrise sets, and gear that doesn’t quit on you by Day 2.

From LED packs that keep you glowing all night, to practical camping gear that actually fits in your bag—we test everything through one lens: Would we take this to Glasto? Boomtown? Parklife?

If the answer’s no, it doesn’t go in the shop.

We believe:

You don’t need to spend a fortune to rave in comfort

Hydration is holy

Looking sick and being prepared aren’t mutually exclusive

Thanks for stopping by. See you in the crowd.

- The Festival Sugar Crew